This is probably the most I’ve ever been involved with marketing a product. Though I have worked with Google Ad Words, done online demos, etc., none of it compares to what I’m doing at Burrp!. This is new territory to me, but I find the topic to be very exciting and interesting. I’ve worked as a developer on web teams that are controlled by Marketing departments, so I have a good high level knowledge of what is involved. Of course consumer marketing is another animal as opposed to the cut & dry world of enterprise product marketing.

In addition to the typical newsletters and banner ads, we have decided to embark on a guerilla campaign. More grass roots and more word of mouth. One of the major “tools” I have been using is Social Networking sites such as hi-5. In India they control the market like MySpace does here, but they have no where near the user base or brand loyalty of MySpace. Social networking on the web has revolutionized the ability to get the word out on whatever you want. It makes me wonder how the enterprise will embrace this as a viable marketing medium over the next 10-12 years. I would love to see a tool that can somehow measure that, but for the time being I know it is working though I do not know the exact cost or return on a contact. I’m able approach a group of people easily and efficiently without looking like a corporate drone. I’m not only a representative of Burrp!, but also another user, another real person!!