I have just finished the final touches on a user survey for a large enterprise web application that I help manage. This application has not had a user survey in two years and I’m looking forward to seeing the differences between our assumptions and the actual practice of our user community.
Here are some tips [...]
For those of you that have not used Agile development, I highly recommend you take a look at the online book Getting Real. Though it is written from the perspective of Ruby on Rails development, it offers solid principles on iterative process that can be used on a multitude of projects. In addition [...]
I have been reading endless buzz about Second Life. Yet I don’t know anyone that spends regular time on the site. Sure everyone has checked it out, but do they go back? This could be the classic example of over-hype (think Flock). I could be wrong. I did at one [...]
Below is my top five ways to leverage email lists.
Publish a newsletter. Create engaging content about the industry you serve and package it in a monthly newsletter delivered via email. Be sure to bring up solutions that your company is offering. Promote your business. Newsletters are also a great way to [...]
For small and midsized businesses everywhere, a well thought out email campaign can dramatically improve sales or traffic numbers. Properly managing and growing a list of targeted leads will be a major component to your long term online marketing strategy. Email isn’t what it once was with the proliferation of blogs, social networks, video casting, [...]
The early results are in for Q1 2007. Internet Marketing budgets have increased by over 40% from the same period one year ago. Internet Marketing is the most increased area of overall marketing spend, outpacing areas such as PR, advertising, branding, direct mail, and metric/data analysis. According to eMarketer, Internet advertisers in [...]
I would have to agree that cultivating a niche user community from the beginning is a key to future advertising success. As we all know young males are the advertiser’s dream. But what many people forget about is the highly educated $125K+ income crowd. Advertisers kill for people with this type of [...]
As I indicated to everyone in an earlier post, we launched Burrp! this past Tuesday, August 15th. What I didn’t tell you guys is that we went with a “Soft Launch”. This basically means we launched a scaled down version of our site for the first iteration with much fanfare. What we [...]
This is probably the most I’ve ever been involved with marketing a product. Though I have worked with Google Ad Words, done online demos, etc., none of it compares to what I’m doing at Burrp!. This is new territory to me, but I find the topic to be very exciting and interesting. [...]
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