Skills

I have taken on many different roles requiring a varying range of skill sets. Below are my areas of expertise within the product development lifecycle.

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Problem Identification

I work towards understanding and identifying problems.

  • Market Research
  • Problem Statement
  • Competitive Analysis
  • Lean Canvas

Customer Discovery

I look to understand customer problems and pain points.

  • Customer Segmentation
  • Personas
  • Use Cases
  • Surveys
  • Interviews

Solution Ideation

I brainstorm solutions and define testable hypotheses with success criteria.

  • Experiment Design
  • Success Criteria
  • Revenue Modeling
  • Traction Roadmap

Prototyping

I test potential solutions through high fidelity interactive coded and non-coded prototypes.

  • Design Sprints
  • Landing Pages
  • Vaporware
  • Figma
  • Invision
  • Google Optimize
  • HTML / CSS

Visual Design

I use visual concepts and usability standards to guide engaging product experiences.

  • Wireframes
  • User Flows
  • UI/UX Design
  • Figma
  • Sketch
  • Photoshop

Technical Product Direction

I understand software development and the various trade-offs around resources and prioritization.

  • Agile Application Development
  • Engineering Management
  • Technical Architecture
  • MERN
  • JAMStack
  • PHP
  • MySQL
  • iOS
  • Firebase
  • Amazon Web Services

Minimum Viable Product

I use customer-driven and prevalidated features to drive an MVP.

  • User Stories
  • Feature Sets
  • Business Logic
  • Trello
  • Jira

Validation Testing

I look to iteratively optimize product engagement and customer satisfaction through continuous testing.

  • A/B Testing
  • Usability Testing
  • Customer Feedback & Interviews
  • Mixpanel
  • Amplitude
  • Google Analytics
  • Hotjar
  • FullStory

Product Planning

I manage product release schedules with customers, partners, and stakeholders through detailed planning and prioritization.

  • Roadmap Management
  • Stakeholder Collaboration
  • Key Performance Metrics
  • Communication & Messaging

Digital Marketing & Growth

I examine, test, and refine the full AARRR funnel to maximize conversions and retention.

  • Content Development
  • Paid Acquisition (AdWords, Facebook, Display)
  • Search Engine Optimization
  • Email Marketing
  • Marketing Automation
  • Conversion Optimization
  • Retention Marketing
  • Growth Experiments
  • WordPress
  • Ghost
  • SEMrush
  • MailChimp
  • Drip
  • Google Analytics
  • Google Optimize
  • Autopilot
  • Intercom

Business Operations

I manage processes, resources, and people.

  • Budget & Resource Allocation
  • Hiring
  • Mentoring
  • Team Development