I started off as a web application developer supporting lead generation initiatives within the marketing department of a Fortune 500 company. I have since taken on many roles over the years requiring different skill sets. Below are my areas of expertise within the various parts of the product development lifecyle.View My Resume
I analyze and indentify market problems along with existing and potential solutions.
I talk with customers to understand their problems and pain points.
I come up with ideas for solutions and create testable hypotheses.
I test hypotheses through high fidelity interactive coded and non-coded prototypes.
I use visual concepts and usability standards to guide engaging product experiences.
I understand software development and the various trade offs around resources and prioritization.
I use customer-driven and prevalidated features to drive an MVP.
I look to iteratively optimize product engagement and customer satisfaction through continious testing.
I manage product release schedules with customers, partners, and stakeholders through detailed planning and prioritization.
I examine, test, and refine the full AARRR funnel to maximize conversions and retention.
I manage processes, resources, and people.