Skills

I started off as a web application developer supporting lead generation initiatives within the marketing department of a Fortune 500 company. I have since taken on many roles over the years requiring different skill sets. Below are my areas of expertise within the various parts of the product development lifecyle.

View My Resume

Problem Identification

I analyze and indentify market problems along with existing and potential solutions.

  • Market Research
  • Customer Segmentation
  • Problem Statement
  • Competetive Analysis
  • Lean Canvas
  • Revenue Modeling
  • Traction Roadmap
  • Google Sheets
  • Excel

Customer Discovery

I talk with customers to understand their problems and pain points.

  • Surveys
  • Interviews
  • Focus Groups
  • Personas
  • Use Cases
  • Journey Mapping
  • SurveyMonkey
  • Keynote
  • Lucidchart
  • Smaply

Solution Ideation

I come up with ideas for solutions and create testable hypotheses.

  • Experiment Design
  • Success Criteria
  • Google Docs

Prototyping

I test hypotheses through high fidelity interactive coded and non-coded prototypes.

  • Design Sprints
  • Landing Pages
  • Vaporware
  • Prioritise Results
  • Figma
  • Invision
  • Google Optimize
  • HTML/CSS/PHP

Visual Design

I use visual concepts and usability standards to guide engaging product experiences.

  • Wireframes
  • Information Architecture
  • User Flows
  • User Interface Design
  • User Experience Design
  • Design Patterns
  • Typography
  • Figma
  • Sketch
  • Photoshop

Technical Product Direction

I understand software development and the various trade offs around resources and prioritization.

  • Agile Application Development
  • Engineering Management
  • Technical Architecture
  • Cloud Infrastructure
  • Javascript
  • HTML
  • CSS
  • MySQL
  • MongoDB
  • Express
  • React
  • Node.js
  • PHP
  • Ruby on Rails
  • Amazon Web Services

Minimum Viable Product

I use customer-driven and prevalidated features to drive an MVP.

  • User Stories
  • Feature Sets
  • Business Logic
  • Trello

Validation Testing

I look to iteratively optimize product engagement and customer satisfaction through continious testing.

  • A/B Testing
  • Usabilty Testing
  • Customer Feedback & Interviews
  • Mixpanel
  • Amplitude
  • Google Analytics
  • Hotjar
  • FullStory

Product Planning

I manage product release schedules with customers, partners, and stakeholders through detailed planning and prioritization.

  • Roadmap
  • Prioritization
  • Stakeholder Collaboration
  • Key Performance Metrics
  • Communication & Messaging
  • Product Board
  • Aha!

Digital Marketing & Growth

I examine, test, and refine the full AARRR funnel to maximize conversions and retention.

  • Content Development
  • Paid Acquisition (AdWords, Facebook, Display)
  • Search Engine Optimization
  • Email Marketing
  • Conversion Optimization
  • Marketing Automation
  • Retention Marketing
  • Growth Experiments
  • WordPress
  • Ghost
  • iMovie
  • SEMrush
  • MailChimp
  • SendGrid
  • Google Analytics
  • Google Optimize
  • Drip
  • ActiveCampaign
  • Autopilot
  • Intercom

Business Operations

I manage processes, resources, and people.

  • Budget & Resource Allocation
  • Hiring
  • Mentoring
  • Team Development
  • Excel
  • Keynote