Over the years I have worked with a variety of organizations from pre-product startups to large companies. Here is a select list of what I have worked on.
Our team needed to understand the feasability of a cottage food marketplace business and what might be required for a MVP.
I used a Lean Canvas to help the team understand customers, assumptions, risks, and value proposition. Due to regulation issues flushed out while iterating on the Lean Canvas, we did not to proceeded with a MVP.
I wanted to validate initial assumptions around a party planning and crowdfunding app concept.
I created a 10 question survey that I promoted via email and Facebook Groups to better understand customer pain points and also screen for in-depth interviews. The survey helped me identify people I was able to speak with one-on-one, participate in our design sprints, and be part of pre-release testing.
While working on a home wellness application, I wanted the design & developments teams to throughly understand what we needed built in order to meet a tight MVP launch window.
I created wireframes and user flows for every screen to capture key product elements and eliminate as much ambiguiity as possible.
We wanted to validate a patient management application targeted at medical practices quickly and as cheaply as possible.
Instead of a coded MVP, I built a high fidelity interactive prototype using Invision and put it in front of customers to get feedback prior to development. This saved over a week of development time by not having to first develop an MVP and then test initial assumptions.
For a home wellness app, I ran multiple A/B tests using Google Optimize to validate a hypothesis that simplifying the acceptance of legal policies and procedures on the final step of the funnel will increase conversions.
Implementing the winning set of tests increased conversions by over 16%.
We wanted to identify the cause of abandonment on certain use case flows in our application. I set up session recording using FullStory to see exactly what users were doing for these specific use cases.
I was able increase specific daily active use cases by over 300% from watching recordings of user behavior and making tweaks to UX frustration points. All without the overhead of a lengthy customer interview process.
As part of a home wellness application, we needed users to be reminded to use the application and build habit.
I created a retention workflow using Drip to encourage users to take in-app action through a combination of drip emails and Facebook custom audiences. I also split tested messaging and segmented out repeat users for a referral campaign.
Our team needed to increase conversions/sign ups for a home wellness application, but we needed to first determine where to focus testing and optimization efforts.
I created several Google Analytics Conversion Funnels split up by customer and acquisition segments which helped identify where in the 12-step funnel drop offs were coming from.
While working on a K-6 classroom management application, I used a 2x2 prioritization matrix to narrow down and identify which stories will be part of the MVP and which will be part of future releases. It also gave clarity to how initial scrum sprints will be organized.
A product roadmap I created for a sports fitness application and marketplace to communicate product priorities, short & long term goals, and facilitate stakeholder collaboration.